Feature Launch Checklist Template
Feature Name_Version: [Insert Feature Name_Version]
Owner: [Product Manager / Team]
Target Launch Date: [MM/DD/YYYY]
Status: To Do / In Progress / Done
Related Teams: [Engineering, QA, Design, Comms, Support, etc.]
Checklist Item | Status | Owner | Notes |
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🔧 0. Planning & Environment Setup | |||
Confirm staging environment is available and accessible |
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Verify feature is deployed to staging with necessary test data | ☐ |
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Identify key stakeholders for early review (internal or external) | ☐ |
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Define plan for external user communication and outreach | ☐ |
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Decide on feedback collection mechanism (form, GitHub, email, etc.) | ☐ |
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Assign owners for communication, triage, and support | ☐ |
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✅ 1. Pre-Launch Readiness | |||
Validate feature functionality in staging against specifications | ☐ |
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Conduct internal QA and document test results | ☐ |
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Prepare user scenarios or test scripts for early evaluation | ☐ |
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Review known limitations or edge cases | ☐ |
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Run internal walkthroughs or demos for cross-functional teams | ☐ |
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📣 2. External Communication Planning | |||
Draft launch announcement with messaging tailored to user needs | ☐ |
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Identify communication channels (e.g., app banners, blogs) | ☐ |
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Coordinate timing and approvals for announcements | ☐ |
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Confirm timing aligns with support teams’ availability | ☐ |
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🧪 3. User Testing & Evaluation | |||
Invite internal or pilot users to test in staging | ☐ |
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Provide clear guidance on what to test and how to give feedback | ☐ |
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Track and triage feedback in a shared system | ☐ |
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Determine readiness for production based on feedback | ☐ |
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Document changes or improvements made from test feedback | ☐ |
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🗣️ 4. Feedback Channels | |||
Launch feedback channel (form, email alias, etc.) | ☐ |
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Confirm who is responsible for triaging and responding | ☐ |
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Create tagging system for launch-related issues | ☐ |
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Provide FAQs or escalation paths to support teams | ☐ |
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📄 5. Documentation & Support | |||
Update user-facing documentation | ☐ |
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Notify support teams of launch with talking points | ☐ |
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Ensure internal docs reflect new workflows | ☐ |
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Publish support docs in user-facing places | ☐ |
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🎯 6. Metrics & Success Criteria | |||
Define usage, engagement, or performance metrics | ☐ |
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Set benchmarks for launch success | ☐ |
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Identify dashboards/tools to monitor OKRs | ☐ |
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Review post-launch data against expectations | ☐ |
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🚀 7. Launch & Post-Launch Monitoring | |||
Conduct go/no-go readiness meeting | ☐ |
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Launch to production | ☐ |
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Monitor feedback, performance, and bugs | ☐ |
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Address critical issues with hotfix plan | ☐ |
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Schedule post-launch retro and record learnings | ☐ |
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